Do I need a website?
Ask yourself these questions...
- Can a potential new customer find your website?
- Will that potential customer know exactly what services your company can offer them just by looking at the first page?
- Is your website strong enough for a possible new customer to choose you over your competitors?
With a reported 73% of adults using the internet as their primary source for information, we hope your answers to those questions are "yes". In a world where competition is fierce and people can search through hundreds of businesses with just one click, first impressions have never been more important and having a web presence is essential to the growth your business.
Your website should be one of your best sales tools. It allows you to enter people's homes and work places and let them know who you are, where you come from and what you can do for them.
Communicating... With the user AND the browsers
Websites have one primary job: communication. People need to know what you do, where to go and how to talk to you. A website not only needs to communicate to the human on the other end with a feel, look and easy functionality, but it also needs to communicate with other browsers and computers. Browsers have the same questions as people, they just speak a different language.
Designer or not, we all know poor websites when we see them:
- Hard to navigate through:"I’m lost! I can’t find what I’m looking for."
- No shortcuts to common information: "I just want a phone number!"
- Unprofessional appearance: "This website reminds me of a box of crayons."
- Outdated information: "I don’t see a date or updates, are they still around?"
If these website problems exist, the chances are pretty good that people are hitting the back button and moving on to the next website. Just like that, we’ve lost the person looking at our website.
Let’s say we didn’t have any of those problems, let’s say our website is gorgeous, and when people see it they’re blown away at its professionalism and beauty… but, I’m going to Google and I can’t find it. That’s where the second part of a websites communication enters the picture.
Our first step is to make a website that people will appreciate. It needs to be professional, attractive and user-friendly. That is not enough though: a website must also communicate with other browsers and devices. This is where our technical expertise comes into play. We will help your website follow all of the rules, including the infamous Search Engine Optimization (SEO), Social Media and other new developments we’re always hearing about.
Have a website? Put it to the test!
Take a moment to send us a bit of your information, and we'll give you a complimentary website analysis. We can discover ways to help your business stand out in the world of search engines, codes, design and databases. Request FREE Website Analysis.